Google making more money on Apple then on Android
75% of the mobile advertising income comes from iOS search results says the investigation of
Goldman Sachs. 50% is coming from the mobile Safari browser, because Google is the standard
search engine in iOS. There is a chance Google will lose a lot of this income because Apple is making
plans for alternatives.
The investigation tells us that Google has made 11.8 billion dollars of revenue by mobile advertising.
9 billion dollar comes from Apple devices like the iPhone, iPad and iPod touch. Remarkable because
there are more Android then there are iOS devices.
The deal between Apple and Google, that Google is the standard search engine in iOS will end this
year. There is a chance that iOS 9 will have another standard search engine, like Yahoo or Microsoft.
Apple has start negotiations. Google pays Apple somewhere between 1 and 2 billion dollars each
year to be the standard search engine. But when the deal comes to an end, it could have a big impact
on Google’s advertising income in the mobile market.